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Course Description

Throughout the course, learners apply critical skills for close reading of various media forms and texts. By applying an informed and politically engaged frame of reference, learners work to gain an enhanced understanding of the underlying power dynamics that shape media forms and media messages. A crucial goal is to refocus attention on the tactics employed by media institutions, develop an awareness of meaning making strategies and consider how these tactics and strategies construct and manage human perceptions of the world.

Learning Outcomes

By the end of the course, learners will be able to:

(1)   differentiate among multiple forms of writing, communication and media by writing in at least three non-formal forms;

(2)   apply elements of visual/media/digital literacy to advance knowledge by analyzing and creating media products/digital artifacts;

(3)   create writing + media products/digital artifacts that apply communication skills by ongoing journal writings and presenting polished media/blog/portfolio;

(4)   demonstrate risk taking, creativity and initiative in media/digital literacy by planning, creating and (digitally) packaging media products/digital artifacts;

(5)   recognize uncertainty, ambiguity and the limits of knowledge by selecting and responding to course prompts and discussion questions, creating unique and responsible writing and media;

(6)   evaluate individual beliefs, truth claims and the credibility of media sources by researching multiple points of view for all writing and creation work; and

(7)   demonstrate autonomous learning by designing independent learning and reading plans which learners outline in ongoing journal writing.

Course Topics

The ecologies of media; information vs. meaning; language; communication; perception; meaning making; synesthesia; privacy, copyright & creative commons; media vs. medium; media forms (speech to transmedia works; software vs. hardware; open vs. closed systems); transmedia & digital storytelling; film/video/audio languages & grammars; technology & pleasure; sex & gender; race & difference; BLM; identity & representation; consumer culture; information theory; cybernetics; media determinism; media systems; Marshall McLuhan; Neil Postman; media epistemologies; language, thought & action; media cultures; media & cognition; compassion, practice & habitual behavior; semiotics; algorithms & digital connectivity; digital in/justice; income inequality; public culture of tomorrow; media ownership; net neutrality; digital divides; free/open culture; tactics of resistance; media activism/t; audiences & modes of reception; filter bubbles; remediation & convergence culture; fake news; e/mergent media: public relations; plastic brains; future of cognition; & learning ecologies.

Note: This course is designed as a nonlinear experience with multiple units offering learners choice and flexibility to pursue individual interests while still meeting non-negotiable learning outcomes. 


Assessment Item Weight Learning Outcomes
JOURNAL/Writing 30% 1,3, 4, 5, 6 & 7
Blog/10 posts 30% 1, 2, 3, 4, 6
2 – 3 DIGITAL creations/artifacts 30% 2, 3, 4, 5, 6
Last word 10% 1, 3, 4, 5, 6
Total 100%  


Technical Requirements

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*Course details are subject to change.

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Section Title
The Languages of Media
September 08, 2022 to December 02, 2022
Contact Hours
Delivery Options
Course Fee(s)
Domestic Tuition Fee (0.5 units) $683.39 Click here to get more information
Domestic Tuition Fee - Non-Ontario (0.5 units) $713.81 Click here to get more information
International Tuition Fee (0.5 units) $3,106.72 Click here to get more information
Available for Credit
0.5 units
Section Notes
If you are in a degree program at the University of Guelph, please DO NOT register using the link above.  You must register through WebAdvisor.
Section Materials
  • (Mandatory) There is no required textbook for this course.
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