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Course Description

Six stacks of coins decreasing in heights from left to right being stacked by hand

This course introduces students to the latest developments in the economic analysis of the inside workings of firms. The course is centered on the concept of organizational structure, which is made up of three variables: allocation of decision rights, performance evaluation and performance incentives. The course tries to explain the diversity of economic organizations, and more generally, why economic activity is sometimes carried out through firms and sometimes through markets.

Learning Outcomes

By the end of the course, the learner should be able to:

  1. Solve various optimization problems;
  2. Make quantitative predictions;
  3. Demonstrate and interpret various economic models;
  4. Apply the course materials to historical and current managerial problems;
  5. Analyze equilibrium models; and
  6. Apply the supply and demand framework to various markets, the theory of the firm and the theory of the consumer.

Course Topics

  • Introduction
  • Demand
  • Production and Cost
  • Market Structure
  • Pricing with Market Power
  • Economics of Strategy
  • Organizational Architecture
  • Corporate Governance
  • Vertical Integration and Outsourcing

Additional Requirements

Prerequisite(s): ECON*2310. Students must have completed a minimum of 12 credits.


Assessment Item Weight
Assignment 1 15%
Term Paper 1 10%
Term Paper 2 20%
Assignment 2 15%
Take Home Final Exam 40%
Total 100%

Technical Requirements

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*Course details are subject to change.


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Section Title
Managerial Economics
September 10, 2020 to December 04, 2020
Contact Hours
Delivery Options
Course Fee(s)
Domestic Tuition Fee (0.5 units) $683.39 Click here to get more information
International Tuition Fee (0.5 units) $2,748.00 Click here to get more information
Available for Credit
0.5 units
Section Notes

Note:  If you are in a degree program at the University of Guelph, please DO NOT register using the link above.  You must register through WebAdvisor.

Section Materials
  • Textbook (Confirmed) (Mandatory) Managerial Economics and Organizational Architecture by Brickley, J.A., Smith, C.W., Zimmerman, J.L.. © 2016 McGraw Hill 6th edition
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