MGMT*3140 - Business Analytics
Course Description
Business analytics is an evidence-based approach to management decision-making using analytic tools to transform data into insight. This course will combine student’s existing math / statistics skills and business knowledge with modern analytic tools (spreadsheets and other applications) in order to develop a toolkit of analysis tools for solving a variety of business problems. Topics include data management and transformation, visualization, optimization, simulation, and regression. Descriptive, predictive, and prescriptive analytics will be covered.
Learning Outcomes
- Discern which tool(s) are applicable to which class of business problems (domain knowledge);
- Articulate the strengths and limitations of the models and tools;
- Use business analysis techniques to transform data into business analytics solutions using contemporary software tools such as spreadsheet software;
- Communicate analysis outcomes through relevant data visualizations embedded within oral presentations and written reports; and
- Describe the role of business analytics in modern evidence-based management and business decision making.
Course Topics
- Introduction to business analytics
- Basic Excel skills review
- Descriptive statistics
- Data visualization
- Probability and data modeling
- Sampling and statistical inference
- Regression analysis and forecasting
- Data mining
- Modeling and simulation
- Introduction to optimization
- Advanced optimization
- Decision making
Additional Requirements
Pre-Requisite(s): 9.00 credits including (1 of MATH*1030, MATH*1080, MATH*1200) (1 of ECON*2740, PSYC*1010, STAT*2040, STAT*2060)
Restriction(s): Restricted to students in BCOMM. Open Learning students, please contact the Open Learning program Counsellor Counsellor@OpenEd.uoguelph.ca.
Assessment
Assessment Item | Weight |
---|---|
Quizzes | 15% |
Business Analytics in Focus Reports | 25% |
Data Visualization Project (w/Tableau) | 15% |
Group Case Study | 20% |
Final Exam | 25% |
Total | 100% |
Note:
Additional Technical Requirements
This course will use the following:
- Respondus tool to invigilate one or more exams.
Please view the Technical Considerations.
Applies Towards the Following Certificates
- Certificate in Accounting : Restricted Electives
- Certificate in Business : Electives
Technical Requirements
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*Course details are subject to change.