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Course Description

Strategic management is a synthesis of the principles of business management with emphasis upon the formation of business decisions and policies. The purpose of this course is to enable the student to draw on analytical tools and factual knowledge from other courses in analyzing comprehensive business problems and establishing viable plans and methods to implement the developed plans of action.

Learning Outcomes

By the end of the course, the learner should be able to:

  1. Demonstrate competency and understanding of core business knowledge and concepts;
  2. Identify the links among business functions and interdependencies in order to integrate the different parts of business in a coherent whole and recommend a solution to a strategic problem;
  3. Apply strategic management concepts and tools to diverse contexts, for instance: Corporate Governance; Mission, Vision, Values, and Mandate; Strategy Development; Strategy Implementation; and Enterprise Risk Management;
  4. Integrate ethical, diversity, equity, and sustainability solutions for the organizational and societal challenges that managers must face;
  5. Demonstrate an ability to work effectively in an interdisciplinary, diverse team, through the application of appropriate knowledge and skills, such as responsible decision-making and personal accountability; and
  6. Produce and present professional oral and written communications in the analysis of management problems and situations.

Course Topics

  • What is business strategy?
  • Analysis of the External Environment: Opportunities and Threats
  • Internal Analysis: Strengths, Weaknesses, and Competitive Advantage
  • Cost Advantage
  • Differentiation Advantage
  • Corporate Strategy
  • Vertical Integration and Outsourcing
  • Strategic Alliances
  • International Strategy
  • Innovative Strategies that Change the Nature of Competition
  • Competitive Strategy and Sustainability
  • Implementing Strategy

Additional Requirements

Pre-requisite(s): MGMT*3320, [1 of (ECON*2560 or FIN*2000), ECON*3460, ECON*3560], (1 of FARE*3310, HTM*3120, REAL*3890) - Must be completed prior to taking this course.

Co-requisite(s):

Equate(s):

Restriction(s): BUS*4250, HTM*4200. Restricted to students in BCOMM and BAH.EURS_EBS. This is a Priority Access Course. See department for more information.

Assessment

Assessment Item Weight Learning Outcomes
Quizzes 20% 1, 2, 3, 4
Team Contract 1% 5, 6
Peer Evaluation 9% 5, 6
Case Analysis - Part 1 25% 1, 2, 3, 4, 5, 6
Case Analysis - Part 2 25% 1, 2, 3, 4, 5, 6
Own Venture - Analysis 20% 1, 2, 3, 4
Total 100% 1, 2, 3, 4, 5, 6

 

Note:

Additional Technical Requirements

This course will use the following:

  • Respondus tool to invigilate one or more exams.

Please view the Technical Considerations.

Technical Requirements

You are responsible for ensuring that your computer system meets the necessary system requirements. Use the browser check tool to ensure your browser settings are compatible and up to date (results will be displayed in a new browser window).

*Course details are subject to change.

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Section Title
Strategic Management
Type
Online
Dates
May 09, 2024 to August 02, 2024
Contact Hours
36.0
Delivery Options
Online  
Course Fee(s)
Domestic Tuition Fee (0.5 units) $683.39 Click here to get more information
Domestic Tuition Fee - Non-Ontario (0.5 units) $745.75 Click here to get more information
International Tuition Fee (0.5 units) $3,379.57 Click here to get more information
Available for Credit
0.5 units
Reading List / Textbook
Important note (for students): You are required to purchase WileyPLUS eTextbook to complete the course activities.
Section Notes
Note:  If you are in a degree program at the University of Guelph, please DO NOT register using the link above.  You must register through WebAdvisor.
Section Materials
  • Textbook (Confirmed) (Mandatory) Strategic Management: Concepts and Cases with Wiley Plus (1-sem) by Dyer, J. H., Godfrey, P. C., Jensen, R. J., & Bryce, D. J © 2022 John Wiley & Sons 4th edition ISBN Looseleaf: 9781119763086 eBook: 9781119763079
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