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Course Description

A diverse group of people at a call center smiling and answering phone calls.

The pupil transportation sector is a unique mix of public and private entities working together to provide reliable, safe service experiences for more than 800,000 students daily in Ontario alone. Advances in technology have provided opportunities for improved system efficiencies; however, the importance of maintaining a keen focus on customer service has never been more important. 

Examine the customer within the pupil transportation sector and explore elements, trends and issues that impact the customer service experience. 

Gain insight into how customer centric organizations can leverage employee engagement, relationship management, technology, diversity, and issue management strategies to drive continuous improvement that supports service excellence and creates a strong customer service and community relations culture.

Learning Outcomes

Upon successful completion of this course, you will be able to:

  • Demonstrate an understanding of pupil transportation markets, its stakeholders, and the relationships as they relate to customer service
  • Identify pupil transportation customers, community stakeholders and explain how they require and experience customer service differently and incorporate this learning into customer service and community relations practices
  • Recognize and describe the impacts of policy, procedure, technology and safety on the planning and delivery of pupil transportation customer service
  • Understand the importance and apply the aspects of multiculturalism, diversity, and inclusion into customer service and community relations programs
  • Explain the importance of customer-centric service and the relationship between a customer-centric organization and the provision of service
  • Identify current pupil transportation service challenges and their impacts on customers and community stakeholders
  • Recognize and describe the impact of customer-centric customer service on brand, image, reputation, and community relations
  • Develop and implement strategies and tactics to navigate pupil transportation service conflicts with customers effectively

Course Topics

  • Quality Service
  • Building Individual Service Skills
  • Customer Feedback
  • Handling Difficult Situations
  • Internal Customer Service
  • Meeting Needs of All Customers
  • Role of Supervisor/Manager
  • Role of Organization

Job Market Overview

 

Applies Towards the Following Certificates

Technical Requirements

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*Course details are subject to change.

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Section Title
Customer Service and Community Relations
Type
Online Synchronous
Days
Thursday
Time
9:00AM to 4:00PM
Dates
November 06, 2025 to December 04, 2025
Schedule and Location
Contact Hours
30.0
Location
  • Virtual
Delivery Options
Remote Instruction  
Course Fee(s)
Potential Discount(s)
Instructors
Section Notes

Early bird registration rates are offered as follows: $855.00 when registering 60 days prior to the course start date. $895.00 when registering 30 days prior to the course start date. Regular registration fees apply for registrations made less than 30 days prior to the course start date and are priced at $995.00. 

Course registration closes Tuesday November 4, 2025 at 11:59 p.m. ET (based on availability).

*If one or more classes need to be rescheduled due to extenuating circumstances, the rescheduled class will be held on Thursday December 11, 2025.

This course uses CourseLink, the University of Guelph’s Learning Management System and Zoom video conferencing. Please ensure you have the technical requirements to participate in the course. CourseLink access begins Sunday November 2, 2025.

You are required to attend all scheduled online synchronous (live online) sessions.

Assignments may be due after the final live online class date. Details will be provided in the Course Outline located in CourseLink.

If you are new to online learning, we encourage you to visit our Online Learning at UofG resource page.

View the Technical Considerations for CourseLink and Zoom.

View the Withdrawal, Transfer and Refund Policy - Continuing Education courses under six weeks in duration.

Contact the OpenEd Continuing Education team if you require assistance.

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