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Course Description

This course covers the marketing of both products and services. Students will be introduced to the theoretical concepts through lectures and class discussions and have the opportunity to apply these concepts through case analysis and discussion.

Note: This course can be taken individually or as a part of a certificate program.

What You'll Learn

By the end of the course, the learner should be able to:

  • Recognize the importance of marketing in firms and in society;
  • Explain the marketing process and its components;
  • Describe the role of social responsibility and ethics in the marketing contexts;
  • Apply marketing concepts and tools across a broad spectrum of situations, including small and large firms as well as profit and not-profit organizations;
  • Develop and produce basic organization marketing plans and activities of products and services; and
  • Apply and analyze marketing strategies and tactics within a simulated environment.

Restriction(s): This is a Priority Access Course. Some restrictions may apply during some time periods. Please contact the department for more information. This course may not be taken for credit subsequent to receiving a credit in FARE*4370 or HTM*3080

Applies Towards the Following Certificates

Technical Requirements

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*Course details are subject to change.

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Enrol Now - Select a section to enrol in
Section Title
Introductory Marketing
Type
Online
Dates
May 08, 2025 to August 01, 2025
Contact Hours
36.0
Delivery Options
Online  
Course Fee(s)
Domestic Tuition Fee (0.5 units) $683.39 Click here to get more information
Domestic Tuition Fee - Non-Ontario (0.5 units) $780.10 Click here to get more information
International Tuition Fee (0.5 units) $3,544.80 Click here to get more information
Available for Credit
0.5 units
Reading List / Textbook
You may purchase your course textbook, or other required/supplementary reading and learning materials, from the University of Guelph Bookstore or the Guelph Campus Co-op Bookstore, or from another third-party seller. 
Section Notes

Note:  If you are in a degree program at the University of Guelph, please DO NOT register using the link above.  You must register through WebAdvisor.

 

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