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Course Description

A diverse group of individuals sitting at a wooden table working together

Enhance your written and oral business communication skills, and gain the skills to better meet the communication demands of your job. Topics include recognizing and working with different communication styles, employing key principles of effective business writing, effective meetings and presentations, communicating with an intergenerational audience, developing components of a communication plan, and integrating social media strategies into the communication strategy.

With an emphasis on real-life application and with a learn-by-doing approach, this highly interactive course will include presentations, whole class and small group discussions, individual exercises, and case studies for group activities and assessments.

While more broadly applicable, the course focuses on a public sector context and utilizes examples from pupil transportation in school board environments. Regardless of your background, you are invited to apply your knowledge and experience while engaging in the learning.

Learning Outcomes

Upon successful completion of this course, you will be able to:

  • Recognize and apply best practices in contemporary communications and social media.
  • Identify different communication styles and adapt one’s approach accordingly.
  • Develop a practical, workable communications plan that includes the core components of crisis and responsive communications.
  • Comprehend and employ key rules for clear, concise, and consistent written and verbal communication.
  • Review and practice key communication needs in pupil transportation (e.g., applications, exceptions, appeals).
  • Apply the key principles of influence and persuasion.
  • Develop and deliver effective public speaking presentations.
  • Facilitate effective meetings.

Course Topics

  • Behaviour and communication styles and preferences
  • Intergenerational differences and requirements in communications
  • Key rules on messaging, targeting, developing, and distributing communication materials
  • Core principles of effective speaking, writing, persuading and influencing
  • Effective verbal and written business communications
  • Effective use of social media
  • Presentation and Public Speaking Skills
  • Legal and legislative impacts: AODA, FIPA, and Privacy


Assignment Weight
Participation 10%

Assignment #1: What We Have Here Is a Failure to Communicate

Group Assignment #2: A Cooperative Way to Communicate 20%
Group Assignment #3: Business Communication Plan and Presentation 25%
Final Exam 25%


Applies Towards the Following Certificates

Technical Requirements

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*Course details are subject to change.

Enrol Now - Select a section to enrol in
Section Title
Business Communications
Remote Instruction
9:00AM to 4:00PM
October 30, 2024 to November 27, 2024
Schedule and Location
Contact Hours
  • Virtual
Delivery Options
Remote Instruction  
Course Fee(s)
Potential Discount(s)
Section Notes

CourseLink access begins October 25, 2024.

Course registration closes October 25, 2024 at 11:59 p.m. ET (if there is availability).

* If one or more classes need to be rescheduled due to extenuating circumstances, the rescheduled class will be held on December 4, 2024 from 9:00am to 11:00am.

This course uses CourseLink, the University of Guelph’s Learning Management System, and the video conferencing tool, Zoom. Please ensure you have the technical requirements to participate in the course.

You are required to attend all scheduled online synchronous (live online) sessions.

Assignments may be due after the final live online class date. Details will be provided in the course outline.

Please ensure that you are familiar with the Withdrawal, Transfer and Refund policy – Continuing Education Courses prior to registering for the course.

If you are new to online learning, we encourage you to visit our Online Learning at UofG resource page.

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