Event management is a growing industry and an opportunity for business owners to expand into this area as both a promotional and a business opportunity are growing. Event management considers the complexities of organizing a wide variety of equine events and will be help students develop strong planning and management skills needed to setup and oversee a events with or without horses. In this course you will learn the principles of event management and the skills to develop, initiate, run and evaluate an event. By the end of the course you will have created an event plan.
This course has been designed with a number of options which lead to you hosting your own event. Those options include: hosting your event during this course; preparing a detailed plan for an event you will host in the future; assisting with the development of an event you may be volunteering/working at during the course or exploring a case study of an event you would like to host. Each week you will look at specific elements of event planning as you develop and implement them into your event plan.
Students in this course will focus on the management skills needed to plan, setup and oversee any type of event including; a horse show in any discipline, sale, clinic, rodeo, trade show, conference open house, trail ride, parade, association annual meetings, fundraising and community events, or any of the wide variety of equine events held each year in the equine industry.
By the end of the course, you will:
- Use an event management planning process and apply it to a variety of equine events
- Identify the role of the event manager and their impact on a successful equine event
- Identify environmental impacts and create a safe and healthy environment for horses attending your event
- Apply event management principles in:
- Developing the concept for an event
- Creating a event management plan
- Assessing risk and developing a risk management strategy
- Creating a budget and financial procedures
- Developing a marketing plan
- Securing sponsorships
- Managing volunteers and staff
- Evaluating event outcomes
At the end of the course you will have developed an event plan.
- Equine Event Planning
- Risk Management
- Sponsorship and Donations
- Environmental Impacts and Horse Health
Additional RequirementsThis course is intended for adults at least 18 years of age.
|Quiz||5%||One online quiz consisting of a number of true or false statements and multiple-choice questions which cover the weekly unit material.|
|Participation||15%||Participation in class discussions responding to four specific class learning questions and interacting with the three invited Guest Speakers.|
|Event Planning Assignments||60%||Five planning assignments which reflect different event planning principals. Students can choose their own equine event to plan or from a selection of case studies presented by the instructor.|
|Unit Case Studies||20%||There are two case studies which are discussed with your assigned discussion group.|
Open Learning and Educational Support
You do not need access to a horse to participate in this course.
You can expect to spend 6 - 10 hours per week to compete the course material, discussions and assignments.