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Course Description

Learn the fundamentals of event planning and examine the complexities of organizing, marketing and running an enjoyable and sustainable equine event, with or without horses. Develop effective business and event management skills that will help you plan well-coordinated and successful equine events.

This course has been designed with a variety of options to help you prepare to host your own event. These options include hosting your event during this course, preparing a detailed plan for an event you will host in the future, assisting with the development of an event you may be volunteering/working at during the course, or exploring a case study of an event you would like to host. Each week you will look at specific elements of event planning as you develop and implement them into your final event plan.

Examples of equine events include horse shows, clinics, rodeos, trade shows, conferences, open houses, trail rides and fundraising events. By the end of this course, you will have developed an effective equine event plan.

Learning Outcomes

Upon successful completion of this course, you will be able to:

  • Implement an event management planning process and apply it to a variety of equine events
  • Understand the role of the event manager and their impact on a successful equine event
  • Identify environmental impacts and create a safe and healthy environment for horses attending your event
  • Develop the concept for an event
  • Create an event management plan
  • Assess risk and develop a risk management strategy
  • Create a budget and financial procedures
  • Develop a marketing plan
  • Secure sponsorship
  • Manage volunteers and staff
  • Evaluate event outcomes

Course Topics

  • Equine Event Planning
  • Facilities
  • Risk Management
  • Finance
  • Marketing
  • Sponsorship and Donations
  • Management
  • Staffing
  • Environmental Impacts and Horse Health
  • Scheduling
  • Evaluation

Additional Requirements

  • This course is intended for adult learners who are at least 18 years of age.
  • There are no prerequisites for this course.
  • You may take this as an individual course or choose to complete one of our equine certificates or the diploma.*
  • You do not need access to a horse to participate and be successful in this course.
  • You can expect to spend 6-10 hours per week to compete the course material, discussions and assignments.

*If you are a certificate or diploma program student, we recommend that you complete Management of the Equine Environment first, or very early in your course of studies. This course is offered every semester.

Assessment

Assessment Item Weight
Quiz 5%
Discussion Participation 15%
Event Planning Assignments (5) 60%
Unit Case Studies 20%
Total 100%

Please note that the course assessment is subject to change.

Sponsoring Partner

Applies Towards the Following Certificates

*Course details are subject to change.

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Enrol Now - Select a section to enrol in

Section Title
Equine Event Management
Type
Online
Dates
May 04, 2020 to July 26, 2020
Contact Hours
36.0
Delivery Options
Online  
Course Fee(s)
Potential Discount(s)
Section Notes

Students are responsible for purchasing the required textbook(s) for this course. Textbooks can be purchased from the University Bookstore, the Co-op Bookstore, or a bookseller of your choice.

Please review our new Withdrawal and Refund Policy.

If you require assistance, please contact our main office.
Section Materials
  • Textbook (Mandatory) Successful Event Management by Anton Shone and Bryn Parry © 2013 Intl Thomson Business Press 4th edition ISBN 1408075997
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