Sign Up for Email Updates

Course Description

Brown horse looking out of box stall behind woman holding paper and pencil

Deciding to turn your passion for horses into a profitable business requires planning. Starting and running an equine enterprise is unique in many ways, as the horse industry has many considerations that may not be common to other small businesses. From understanding the scope of the equine industry to writing a complete business plan, this online course helps you identify items that must be considered before you launch your equine enterprise, as well as guidelines for those already running a business in the equine industry.

Designed For

Anyone interested in establishing their own equine business, researching a business idea, as well as those already running a business and looking to develop a plan.

My goal is to run an equine business and I'm really focusing on that right now, so I took the equine business management course. I absolutely do not regret this decision.

Jessica Skene, Current Student

Learning Outcomes

By the end of the course, the learner should be able to:

  1. Recognize the various roles of an entrepreneur in the equine industry;
  2. Conduct market research on your business idea;
  3. Collect and validate relating to your business concept and the delivery of your product, service or program;
  4. Discuss strategies to establish and grow a profitable equine business;
  5. Develop a comprehensive customer profile;
  6. Interpret basic financial statements;
  7. Determine the need for employees in your business and create an organizational plan;  
  8. Determine the physical organization of your business; 
  9. Develop effective oral, written, and digital communications skills to improve business communications and customer relationships;
  10. Identify areas of liability in your business and discuss the insurance requirements to protect it; and
  11. Write a business plan for your equine business.

Course Topics

  • You as an entrepreneur
  • Explore business opportunities in the equine industry
  • Develop your business idea
  • Define your business
  • Communicate as a business professional
  • Finance your business
  • Manage human resources and operations
  • Market your business
  • Build a profitable business
  • Protect your business
  • Write a business plan
  • Take your business to the next level

Sample Careers

There are many opportunities in the equine industry, both urban and rural, with horses and without horses, locally or globally, retail or e-commerce, the variety and diversity of the industry is great. Careers can be found in; retail sales, manufacturing products, event management, boarding facility management, coaching and training, business services such as marketing, website design, photography, insurance, real estate, appraisal services; health services such as nutrition, veterinary practices, farrier, and alternative therapies; association membership services, and assisted therapy and rescue facilities.

Whatever part of the industry you are passionate about, you will need sound business practices and knowledge to be a successful manager, small business owner or entrepreneur.

Additional Requirements

This course is intended for adult learners. Students must either be 18 years of age or have completed Grade 12 or equivalent, in order to register.


Equine Guelph
Open Learning and Educational Support


Assessment Item Weight
Weekly Activity Assignments 50%
Evaluation of your idea 15%
Business Plan 30%
Sunset Review 5%
Total 100%


You do not need to own a horse, or have access to an equine facility to participate in this course.

You can expect to spend 6 - 10 hours per week to complete the course material, discussions and assignments. Plan to be on the course website at least 3 - 5 per week to keep up-to-date and on schedule with weekly readings, activities, and discussion.

Do you have more questions? Visit our program page Frequently Asked Questions or send us your questions by completing the Request Information contact form.

Applies Towards the Following Certificates

Technical Requirements

You are responsible for ensuring that your computer system meets the necessary system requirements. Use the browser check tool to ensure your browser settings are compatible and up to date (results will be displayed in a new browser window).

*Course details are subject to change.


View the upcoming course schedule at our Equine Studies Online program website.

Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrolment. Please complete a Course Inquiry so that we may promptly notify you when enrolment opens.

Required fields are indicated by .