2210002 - Equine Business Management

Course Description

Turn your passion for horses into a profitable business. Whether you dream of starting your own business, or strive to become a better business manager, this course provides you with the essential skills and tools you need to plan and manage a successful business. Learn from experienced equine professionals and entrepreneurs who can help you build your business knowledge and skills through the development of a business plan.

By the end of the course, you will have a business plan that includes the essentials of equine business planning and management. During the course you can expect to discover how to set realistic goals, conduct a market analysis, write a value proposition, describe products and services, set a pricing strategy, create a budget, hire staff, determine if your business idea will make a profit, and establish yourself as a professional in the equine industry.

This course is designed for anyone interested in establishing their own equine business or researching a business idea, as well as those already running a business and looking to develop a plan.

Learning Outcomes

By the end of the course, the learner should be able to:

1. Recognize the various roles of an entrepreneur in the equine industry;
2. Conduct and analyze market and industry research to identify profit opportunities for your equine business;
3. Develop practical oral and written communications skills to improve customer relationships;
4. Interpret and analyze basic financial statements to guide and improve your equine business;
5. Measure the need for employees in your business and create an organizational plan;  
6. Discuss strategies to establish and grow a profitable business in the equine industry; 
7. Write a business plan for your equine business; and
8. Identify areas of liability for your business and discuss the insurance requirements to protect it.

Course Topics

• You as an entrepreneur
• Explore business opportunities in the equine industry
• Develop your business idea
• Define your business
• Communicate as a business professional
• Financing your business
• Manage human resources and operations
• Market your business
• Build a profitable equine business
• Protect your business
• Write a business plan
• Take your business to the next level

Sample Careers

There are many opportunities in the equine industry, both urban and rural, with horses and without horses, locally or globally, retail or e-commerce, the variety and diversity of the industry is great. Careers can be found in; retail sales, manufacturing products, event management, boarding facility management, coaching and training, business services such as marketing, website design, photography, insurance, real estate, appraisal services; health services such as nutrition, veterinary practices, farrier, and alternative therapies; association membership services, and assisted therapy and rescue facilities.

Whatever part of the industry you are passionate about, you will need sound business practices and knowledge to be a successful manager, small business owner or entrepreneur.

Assessment

Note:

Do you have more questions? Visit our program page Frequently Asked Questions or send us your questions by completing the Request Information contact form.

Applies Towards the Following Certificates

• Diploma in Equine Studies : Electives
• Certificate in Equine Business Management : Required Courses