Deciding to turn your passion for horses into a profitable business requires planning. Starting and running an equine enterprise is unique in many ways, as the horse industry has many considerations that may not be common to other small businesses. From understanding the scope of the equine industry to writing a complete business plan, this online course helps you identify items that must be considered before you launch your equine enterprise, as well as guidelines for those already running a business in the equine industry.
This course is part of the requirements for the Certificate in Equine Business Management, and an elective in the Diploma in Equine Studies.
Registration is open to everyone. This course is entirely online, so no travel to the University of Guelph is required.
Anyone interested in establishing their own equine business, researching a business idea, as well as those already running a business and looking to develop a plan.
- Develop and write a Business Plan for your Equine Business
- Research your business idea, market and competition
- Create a basic financial plan
- Understand how to hire and manage staff
- Learn to evaluate, select and manage your suppliers and vendors
- Understanding the scope of the Equine Industry
- Researching your business idea
- Developing a Financial Plan
- Reviewing Legal and Insurance requirements
- Developing a Marketing, Advertising and Public Relations Plan
- Understanding Products and Pricing Theories
- Organizing your business
- Hiring staff
- Hearing from the Experts
- Implementing your business plan
At the end of this course you will have completed a business plan.
There are many opportunities in the equine industry, both urban and rural, with horses and without horses, locally or globally, retail or e-commerce, the variety and diversity of the industry is great. Careers can be found in; retail sales, manufacturing products, event management, boarding facility management, coaching and training, business services such as marketing, website design, photography, insurance, real estate, appraisal services; health services such as nutrition, veterinary practices, farrier, and alternative therapies; association membership services, and assisted therapy and rescue facilities.
Whatever part of the industry you are passionate about, you will need sound business practices and knowledge to be a successful manager, small business owner or entrepreneur.
This course is intended for the adult learner. You should be at least 18 years of age.
Open Learning and Educational Support
|Business Plan Part 1||20%||Research and present your business idea|
|Business Plan Part 2||40%||Complete your business plan including financial, marketing, location/facility, and product and services.|
|Skills Portfolio||15%||Create a portfolio, presenting your skills, talents and accomplishments as a knowledgeable business professional.|
|Quizzes||10%||Three online multiple choice quizzes|
|Sunset Review||10%||Submit a reflective paper on your key learnings and observations.|
|Participation||5%||Participate in the online class discussion board.|
You do not need to own a horse, or have access to an equine facility to participate in this course.
You can expect to spend 6 - 10 hours per week to complete the course material, discussions and assignments. Plan to be on the course website at least 3 - 5 per week to keep up-to-date and on schedule with weekly readings, activities, and discussion.