Deciding to turn your passion for horses into a profitable business requires planning. Starting and running an equine enterprise is unique in many ways, as the horse industry has many considerations that may not be common to other small businesses. From understanding the scope of the equine industry to writing a complete business plan, this online course helps you identify items that must be considered before you launch your equine enterprise, as well as guidelines for those already running a business in the equine industry.
Anyone interested in establishing their own equine business, researching a business idea, as well as those already running a business and looking to develop a plan.
By the end of the course, the learner should be able to:
- Identify your readiness for developing and equine enterprise;
- Conduct research on your business idea;
- Collect and validate relating to your business concept and the delivery of your product, service or program;
- Develop a comprehensive customer profile;
- Write a business plan for your equine enterprise;
- Create a showcase portfolio and resume which highlights your business experience; and
- Determine the physical organization of your business.
- Overview of the Equine Industry Business
- The Business Plan and Research
- Products and Services
- Legal Requirements and Insurance
- Human Resources and Your Business Team
- Equine Business Plan
- Resume Writing and Showcase Portfolio
- Business Organization
- Planning for the Future
There are many opportunities in the equine industry, both urban and rural, with horses and without horses, locally or globally, retail or e-commerce, the variety and diversity of the industry is great. Careers can be found in; retail sales, manufacturing products, event management, boarding facility management, coaching and training, business services such as marketing, website design, photography, insurance, real estate, appraisal services; health services such as nutrition, veterinary practices, farrier, and alternative therapies; association membership services, and assisted therapy and rescue facilities.
Whatever part of the industry you are passionate about, you will need sound business practices and knowledge to be a successful manager, small business owner or entrepreneur.
This course is intended for adult learners. Students must either be 18 years of age or have completed Grade 12 or equivalent, in order to register.
Open Learning and Educational Support
|Business Plan - Section 1||20%|
|Business Plan - Section 2||40%|
You do not need to own a horse, or have access to an equine facility to participate in this course.
You can expect to spend 6 - 10 hours per week to complete the course material, discussions and assignments. Plan to be on the course website at least 3 - 5 per week to keep up-to-date and on schedule with weekly readings, activities, and discussion.