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Course Description

This course provides an overview of business communication by reviewing and discussing key issues (such as ethics and globalization), and the components of a business plan. Weekly lectures are supplemented by discussions of business cases and hand-in assignments designed to introduce students to basic business communication skills.

Learning Outcomes

By the end of the course, the learner should be able to:

Create, conduct and deliver efficient, informative written, verbal, and non-verbal communications in order to persuasively develop a targeted audience’s comprehension

2. Anticipate audience needs and expectations and adapt behaviour to meet those needs, assessing and leveraging specialized vocabularies employed in specific business contexts (e.g. corporate, organizational, community benefit, intercultural)

3. Apply course concepts and best practices to effectively research, plan, write and present information

4. Cultivate professional credibility, self-awareness, situational adaptability and confidence

5. Effectively create and implement different formats of business communication (e.g. reports, proposals, plans, routine messages)

Course Topics

  • The Purpose of Business Communication
  • The Communication Process
  • Planning, Writing, and Revising Business Messages
  • Interpersonal Communication
  • Business Writing Style
  • Reports and Proposals
  • Formats of Business Communication
  • Persuasive Communication
  • Unwelcome Communication
  • Intercultural Communication
  • Online Communication
  • Professionalism and Credibility

Additional Requirements

Pre-requisite(s): 4.00 credits

Co-requisite(s): None

Equate(s): None

Restriction(s): None

Assessment

Assessment Item Weight Learning Outcomes
Eleven (11) unit quizzes (best 10/11 contribute to total assessment grade) 15% 2, 3, and 4
Five discussion forums 10% 1, 2, 3, and 4
Personal Statement written assignment 10% 1, 3, 4, and 5
Video presentation 15% 1, 2, 3, 4, and 5
Letter of complaint to an employer – written assignment 10% 1, 2, 3, 4, and 5
Group Business Report 15% 1, 2, 3, 4, and 5
On Campus Final Exam 25% 2, 3, and 4
Total 100%  

 

*Course details are subject to change.

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Section Title
Business Communication in a Changing World
Type
Online
Dates
January 06, 2020 to April 03, 2020
Contact Hours
36.0
Delivery Options
Online  
Course Fee(s)
Domestic Tuition Fee (0.5 units) $683.39 Click here to get more information
International Tuition Fee (0.5 units) $2,504.99 Click here to get more information
Available for Credit
0.5 units
Section Notes

Note: If you are in a degree program at the University of Guelph, please DO NOT register using the link above. You must register through WebAdvisor.

Section Materials
  • Textbook (Confirmed) (Mandatory) Communicating for Results – A Canadian Student’s Guide by Carolyn Meyer Oxford University Press 4th edition ISBN ISBN: 978-0-19-902304-2
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