MCS*2000 - Business Communication
Course Description
This course provides an overview of business communication by reviewing and discussing key issues (such as ethics and globalization), and the components of a business plan. Weekly lectures are supplemented by discussions of business cases and hand-in assignments designed to introduce students to basic business communication skills.
Learning Outcomes
By the end of the course, the learner should be able to:
Create, conduct and deliver efficient, informative written, verbal, and non-verbal communications in order to persuasively develop a targeted audience’s comprehension
1. Create, conduct and deliver efficient, informative written, verbal, and non-verbal communications in order to persuasively develop a targeted audience’s comprehension
2. Anticipate audience needs and expectations and adapt behaviour to meet those needs, assessing and leveraging specialized vocabularies employed in specific business contexts (e.g. corporate, organizational, community benefit, intercultural)
3. Apply course concepts and best practices to effectively research, plan, write and present information
4. Cultivate professional credibility, self-awareness, situational adaptability and confidence
5. Effectively create and implement different formats of business communication (e.g. reports, proposals, plans, routine messages)
Course Topics
- The Purpose of Business Communication
- The Communication Process
- Planning, Writing, and Revising Business Messages
- Interpersonal Communication
- Business Writing Style
- Reports and Proposals
- Formats of Business Communication
- Persuasive Communication
- Unwelcome Communication
- Intercultural Communication
- Online Communication
- Professionalism and Credibility
Additional Requirements
Pre-requisite(s): 4.00 credits
Co-requisite(s): None
Equate(s): None
Restriction(s): Restricted to students in BComm
Assessment
| Assessment Item | Weight | Learning Outcomes |
| Quizzes | 15% | 2, 3, and 4 |
| Introductory Letter to Client | 10% | 1, 3, 4, and 5 |
| Video Presentation | 15% | 1, 2, 3, 4, and 5 |
| Team Contract (Milestone #1) | 5% | |
| Business Report (Milestone #2) | 10% | 1, 2, 3, 4, and 5 |
| Presentation Development (Milestone #3) | 10% | 1, 2, 3, 4, and 5 |
| Reflective Report - Encounter with Business Communication | 10% | 1, 2, 3, 4, and 5 |
| Final Exam | 25% | 2, 3, and 4 |
| Total | 100% |
Technical Requirements
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*Course details are subject to change.