Students in this course will learn the theoretical concepts of entrepreneurship, use a variety of tools and frameworks to assess market opportunities and learn creative problem-solving techniques. Weekly topics will discuss resourcing and marketing of a startup, elements of customer discovery, risk assessment and ethics when developing a potential new venture.
By the end of the course, the learner should be able to:
- Demonstrate an understanding of the key concepts in entrepreneurship;
- Appreciate some of the challenges that entrepreneurs face;
- Have gained experiences running a business and appreciate the organizational context;
- Identify how to manage intellectual property, legal structures, ethical issues and risks of a new venture; and
- Develop skills to work in a team, present your findings and reflections.
- Introduction to entrepreneurship
- Finding problems and solutions
- Elements of a business plan
- Traditional, modern, and contemporary business models
- The venture challenge
- The lean start-up
- Growth and scalability
- Consumer-financed business models
- Family businesses
- Sustainability and ethics
Pre-Requisite(s): MGMT*1000 or MGMT*2150
Restriction(s): This is a Priority Access Course. Restricted to students in the Minor in Entrepreneurship.
|Quizzes (5 x 2%)||10%|
|Open Discussions (weekly) & Self-Assessment Reports (2 x 5%)||10%|
|Little Venture Team Project (2-hour challenge)||20%|
|Personal Business Plan (Individual Project)||15%|
|Big Venture Challenge||35%|
|Reflection Papers (5 x 2%)||10%|
Applies Towards the Following Certificates
- Certificate in Business : Electives
*Course details are subject to change.