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Course Description

Students in this course will learn the theoretical concepts of entrepreneurship, use a variety of tools and frameworks to assess market opportunities and learn creative problem-solving techniques. Weekly topics will discuss resourcing and marketing of a startup, elements of customer discovery, risk assessment and ethics when developing a potential new venture.

Learning Outcomes

By the end of the course, the learner should be able to:

  1. Demonstrate an understanding of the key concepts in entrepreneurship;
  2. Appreciate some of the challenges that entrepreneurs face;
  3. Have gained experiences running a business and appreciate the organizational context;
  4. Identify how to manage intellectual property, legal structures, ethical issues and risks of a new venture; and
  5. Develop skills to work in a team, present your findings and reflections.

Course Topics

  • Introduction to entrepreneurship
  • Finding problems and solutions
  • Elements of a business plan
  • Traditional, modern, and contemporary business models
  • Feasibility
  • The venture challenge
  • The lean start-up
  • Growth and scalability
  • Consumer-financed business models
  • Family businesses
  • Sustainability and ethics

Additional Requirements

Pre-Requisite(s): MGMT*1000 or MGMT*2150

Restriction(s): This is a Priority Access Course. Restricted to students in the Minor in Entrepreneurship.


Assessment Item Weight
Quizzes 10%
Open Discussions & Self-Assessment Reports 10%
Little Venture Team Project 20%
Personal Business Plan (Individual Project) 15%
Online Venture Challenge (Simulation Project) 35%
Reflection Papers 10%
Total 100%


Applies Towards the Following Certificates

Technical Requirements

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*Course details are subject to change.

Enrol Now - Select a section to enrol in
Section Title
Fundamentals of Entrepreneurship
January 09, 2023 to April 10, 2023
Contact Hours
Delivery Options
Course Fee(s)
Domestic Tuition Fee (0.5 units) $683.39 Click here to get more information
Domestic Tuition Fee - Non-Ontario (0.5 units) $713.81 Click here to get more information
International Tuition Fee (0.5 units) $3,106.72 Click here to get more information
Available for Credit
0.5 units
Section Notes
Note: If you are in a degree program at the University of Guelph, please DO NOT register using the link above. You must register through WebAdvisor.
Section Materials
  • Textbook (Confirmed) (Mandatory) There is no required textbook for this course.
  • Subscription (Confirmed) (Mandatory) Online Venture Challenge (https://www.onlineventurechallenge.com/) The information about student direct purchase of the simulation will be provided on the first day of class.
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