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Course Description

Business analytics is an evidence-based approach to management decision-making using analytic tools to transform data into insight. This course will combine student’s existing math / statistics skills and business knowledge with modern analytic tools (spreadsheets and other applications) in order to develop a toolkit of analysis tools for solving a variety of business problems. Topics include data management and transformation, visualization, optimization, simulation, and regression. Descriptive, predictive, and prescriptive analytics will be covered.

Learning Outcomes

  1. Discern which tool(s) are applicable to which class of business problems (domain knowledge);
  2. Articulate the strengths and limitations of the models and tools;
  3. Use business analysis techniques to transform data into business analytics solutions using contemporary software tools such as spreadsheet software;
  4. Communicate analysis outcomes through relevant data visualizations embedded within oral presentations and written reports; and
  5. Describe the role of business analytics in modern evidence-based management and business decision making.

Course Topics

  • Introduction to business analytics
  • Basic Excel skills review
  • Descriptive statistics
  • Data visualization
  • Probability and data modeling
  • Sampling and statistical inference
  • Regression analysis and forecasting
  • Data mining
  • Modeling and simulation
  • Introduction to optimization
  • Advanced optimization
  • Decision making

Additional Requirements

Pre-Requisite(s): 9.00 credits including (1 of MATH*1030, MATH*1080, MATH*1200) (1 of ECON*2740, PSYC*1010, STAT*2040, STAT*2060)

Restriction(s): Restricted to students in BCOMM. This is a Priority Access Course. Enrolment may be restricted to particular programs or specializations. See department for more information. Open Learning students, please contact the Open Learning program Counsellor Counsellor@OpenEd.uoguelph.ca.


Assessment Item Weight
Quizzes 15%
Business Analytics in Focus Reports 10%
Focused Discussions


Data Visualization Project (w/Tableau) 20%
Group Case Study 20%
Online Final Exam 25%
Total 100%



Additional Technical Requirements

This course will use the following:

  • Microsoft Excel, 2016 or later desktop version (The Office 365 online version isn’t appropriate for this course).
  • MyLab, a web-based tool created by Pearson Education. Visit their website to complete a check that ensures your computer meets the MyLab system requirements.
  • Respondus tool to invigilate one or more exams. 
  • Tableau Desktop, download a free education version before the course starts from https://www.tableau.com/products/desktop

Please view the Technical Considerations for each.

Applies Towards the Following Certificates

Technical Requirements

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*Course details are subject to change.

Enrol Now - Select a section to enrol in
Section Title
Business Analytics
September 09, 2021 to December 03, 2021
Contact Hours
Delivery Options
Course Fee(s)
Domestic Tuition Fee (0.5 units) $683.39 Click here to get more information
International Tuition Fee (0.5 units) $2,908.38 Click here to get more information
Available for Credit
0.5 units
Section Notes
Note:  If you are in a degree program at the University of Guelph, please DO NOT register using the link above.  You must register through WebAdvisor.
Section Materials
  • Textbook (Confirmed) (Mandatory) Business Analytics (without MyLab) by James R. Evans © 2020 Pearson Canada 3rd edition ISBN Print: 9780135231678
  • e-book (Confirmed) (Optional) MyLab Statistics with Pearson eText – 24 Month Standalone Access Card -- for Business Analytics 3rd edition ISBN 9780135229293
  • Textbook (Confirmed) (Optional) Textbook with Mylab ISBN 9780135860274
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