MCS*3000 - Advanced Marketing

Course Description

This course provides students with an opportunity to extend their knowledge of the marketing principles and strategies they learned in MCS*1000 to develop a marketing plan and to explore sales as a career.

Learning Outcomes

By the end of the course, the learner should be able to:

Identify and evaluate opportunities that align with corporate objectives.
Analyze consumer, competitor, and company data to assist strategic business decision-making.
Recommend and justify a strategy along with marketing tactics to deliver a solution to satisfy the needs of a target market.
Demonstrate proficiency in professional business communication.
Explain how effective marketing contributes to competitive advantage, value creation, and organizational decision-making.
Recognize the importance of ethics and sustainability in marketing strategy.

Course Topics

Review of Key Concepts & Intro to International Marketing
Marketing Strategy and Planning
Market Research Essentials
Customer Relationship Marketing
Consumer and Business Markets
Segmentation, Target Market, and Positioning
Product Strategy and New Product Development
Brand Management
Pricing and the Value Offering

Additional Requirements

Pre-requisite(s): 10.00 credits including MCS*1000

Assessment

Assessment Item	Weight	Learning Outcomes
Quizzes (5)	20%	1, 2, 3, 5, and 6
Video Discussions and Questions (5)	20%	1, 2, 3, 5, and 6
Midterm Test	25%	1, 2, 3, 5, and 6
Case Study Project (group)	30%	1, 2, 3, and 4
Case Study Peer Evaluation	5%	4
Total	100%	1, 2, 3, 4, 5, and 6

Note:

Additional Technical Requirements

This course will use the following:

Respondus tool to invigilate one or more exams.

Please view the Technical Considerations.

Technical Requirements

You are responsible for ensuring that your computer system meets the necessary system requirements. Use the browser check tool to ensure your browser settings are compatible and up to date (results will be displayed in a new browser window).

*Course details are subject to change.