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Course Description

Students in this course will learn the theoretical concepts of entrepreneurship, use a variety of tools and frameworks to assess market opportunities and learn creative problem-solving techniques. Weekly topics will discuss resourcing and marketing of a startup, elements of customer discovery, risk assessment and ethics when developing a potential new venture.

Learning Outcomes

By the end of the course, the learner should be able to:

  1. Demonstrate an understanding of the key concepts in entrepreneurship;
  2. Appreciate some of the challenges that entrepreneurs face;
  3. Have gained experiences running a business and appreciate the organizational context;
  4. Identify how to manage intellectual property, legal structures, ethical issues and risks of a new venture; and
  5. Develop skills to work in a team, present your findings and reflections.

Course Topics

  • Introduction to entrepreneurship
  • Finding problems and solutions
  • Elements of a business plan
  • Traditional, modern, and contemporary business models
  • Feasibility
  • The venture challenge
  • The lean start-up
  • Growth and scalability
  • Consumer-financed business models
  • Family businesses
  • Sustainability and ethics

Additional Requirements

Pre-Requisite(s): MGMT*1000 or MGMT*2150

Restriction(s): This is a Priority Access Course. Restricted to students in the Minor in Entrepreneurship.


Assessment Item Weight
Quizzes (5 x 2%) 10%
Open Discussions (weekly) & Self-Assessment Reports (2 x 5%) 10%
Little Venture Team Project (2-hour challenge) 20%
Personal Business Plan (Individual Project) 15%
Big Venture Challenge 35%
Reflection Papers (5 x 2%) 10%
Total 100%


Applies Towards the Following Certificates

Technical Requirements

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*Course details are subject to change.


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